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Free Download Stakeholder Mapping in Product Management using Excel
Published 12/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 31m | Size: 975 MB
A Practical Excel-Driven Guide to Stakeholder Identification, Power-Interest Mapping, Prioritization & Engagement Planni

What you'll learn
Identify and classify stakeholders using structured techniques such as brainstorming, org charts, and user journey mapping, and document them in a stakeholder r
Build a complete stakeholder register in Excel, capturing each stakeholder's type, level, influence, interest, and role using standardized fields
Analyze stakeholders using the Power-Interest Grid, assigning measurable scores and creating a dynamic quadrant chart in Excel to guide engagement decisions
Prioritize stakeholders objectively by applying priority bands (P1-P4) and automating priority assignment through Excel formulas
Design a stakeholder engagement plan by selecting the appropriate communication frequency, channels, and engagement level (Inform-Consult-Involve-Collaborate) f
Create and manage a Stakeholder Communication Tracker in Excel, using formulas, conditional formatting, and follow-up reminders to monitor communication status
Adapt stakeholder strategies across the product lifecycle, adjusting engagement methods as the project moves through discovery, development, launch, and growth
Apply all concepts to real business scenarios, including building a complete engagement plan and tracker for a food delivery app case study
Requirements
A PC / laptop with good internet connection and MS Excel installed on it
Description
If you're stepping into or advancing within a career in product management, mastering the ability to understand, analyze, and manage stakeholders is one of the most critical skills you can develop. In today's collaborative and fast-paced product environment, success doesn't depend only on technical expertise - it depends on how effectively you align people, expectations, communication, and influence. Stakeholder Mapping in Product Management using Excel is designed to equip you with the exact frameworks, tools, and templates used by modern product managers to navigate complex stakeholder ecosystems with clarity and confidence.This course breaks down the full stakeholder management lifecycle - from identifying stakeholders to mapping their power and interest, prioritizing engagement, choosing communication channels, and finally creating a practical, actionable engagement plan. Using step-by-step Excel demonstrations, real-world case studies, and structured templates, you'll learn how to convert stakeholder complexity into organized, data-driven maps and communication strategies.In this course, you will:Gain a deep understanding of stakeholder roles, types, and classificationsLearn practical techniques to identify stakeholders using brainstorming, org charts, and user journey mappingBuild a complete Stakeholder Register in ExcelCreate and interpret Power-Interest Grids to analyze influence and interestPrioritize stakeholders using dynamic Excel formulasDesign a full Stakeholder Engagement Plan including frequency, channels, and engagement levelsBuild a Stakeholder Communication Tracker to automate follow-ups and maintain alignmentApply your learning through a detailed case studyWhy Enrol in This Course?Strong stakeholder mapping gives you a competitive edge - enabling clearer communication, better decision-making, smoother teamwork, and fewer last-minute surprises. By mastering these Excel-based tools, you'll manage stakeholders with the confidence of a seasoned product leader. Whether you're a product manager, business analyst, project manager, entrepreneur, or aspiring PM, this course provides the practical skills needed to excel in cross-functional collaboration.Key Course ComponentsReal-world examples and a complete end-to-end stakeholder case studyHands-on Excel exercises to build grids, maps, trackers, and engagement plansFrameworks including Power-Interest Grid, Priority Bands, Engagement Levels, and Communication ModelsTemplates you can directly use in your job or future projectsWhat Makes This Course Unique?This course is created by Ananya, a seasoned retail and product professional with 8+ years of experience managing cross-functional projects, stakeholder relationships, and customer-centric initiatives. Blending real industry experience with structured frameworks, this course gives you not just theory - but practical, job-ready tools you can apply immediately.Join now to strengthen one of the most essential product management skills - and transform the way you communicate, influence, and deliver impact through your stakeholder ecosystem.
Who this course is for
Business analysts needing practical stakeholder tools
Project & Product managers managing cross-functional teams
Professionals transitioning into business or product roles
Students aspiring for a career in project & product management and seeking practical knowledge on Stakeholder Management
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