Pessimistic forecasts: Apple could end up being BLACKBERRY?

The famous entrepreneur and developer recently said that Apple could suffer the fate of BlackBerry.

The past months were not easy for Tim Cook and Apple, which recorded a drop in revenue and profit in the first quarter of this year, for the first time has been reduced and iPhone sales, while short on time Alphabet surpassed Apple to become the most valuable company in the world. It should be added, and the continued reduction of sales of tablets and the situation around the Apple Watch which is, according to some media, sold approximately twelve million pieces, but no one was impressed and did not raise the entire market as some analysts expected. Due to these problems in recent times on the network can read some pessimistic scenarios concerning the future of Apple is so well-known programmer and entrepreneur Marco Arment on his blog wrote that Apple could suffer the fate of BlackBerry, the company which is the middle of the last decade dominated market phone, but her decline began just after the presentation of the iPhone.

Arment says BlackBerry phones worked great, but when it appeared that the iPhone was not just a better smartphone compared to the BlackBerry models (then the company is called Research In Motion), has already changed the way people use their phones. "Apple has radically changed the definition of a smartphone and the BlackBerry they could no longer compete, believes Arment, adding that in 2007 no new initiatives, change management or acquisitions are no longer able to save this company - it's just too late. Today, Apple might get hurt because they do not invest enough resources in the development of artificial intelligence, while companies like Amazon, Facebook and Google get very far with the development of artificial intelligence, voice assistants and voice interfaces, and believe it will just be the next big things that we use on our cell phones. 'If they are right, and there should be emphasized the word if, then I am very concerned about Apple.

Apple lags behind the competition in this field and, for example, Amazon's Echo much better in understanding and searching the required songs, Googlers are AI technology implemented in Google Now and photos and photo storage service can identify people in photos without the need for the labeling of these people in photos . The team from Google but is now preparing for a future in which we will completely change the way we use phones, but if it really happens, Apple could indeed be similar problems in 2007 that found RIM.

Although some users on Twitter commented that the situation between the BB and Apple is not the same as Apple has about $ 200 billion to be spent on firms that are developing artificial intelligence, the Business Insider recall the recent move of Microsoft who paid more than seven billion dollars for Nokia to subsequently wrote off the value, shared thousands of satisfied clients and dropped out of Lumia smartphones. Thus, "it is not enough just to have money, but it requires the right vision and strategy '. Interestingly, after Arment expressed concern for the future of Apple, on the network are rumors that the company is preparing a voice assistant similar to Amazon's model Echo that allegedly could have a camera that will identify users. It is hard to imagine that Apple could experience such a dramatic drop of any Arment story, but there are few who believed middle of the last decade to BlackBerry and Nokia, once the biggest leaders of this market, to experience this fate.

However, assume that Tim Cook and his team will not make such errors, and it turned out that he was flexible and adaptable market of stubborn Steve Jobs so that presented a smaller tablet (for which Jobs said that he would never do), larger iPhone and introduced and stylus for iPad Pro (Jobs ridiculed such stylus).

• 28 May, 2016
• 3432 views