How does Facebook make money?

Have you ever wondered where Facebook got so much money? It does not sell anything, and advertisements are barely visible on the page. However, billions are worth. The answer is: information. What Facebook sells for billions of dollars are information that we, ordinary users, give us for free. In the world of social networks, users are a machine for money even when they do not buy anything.

The reason is that social networks are an extremely important and comprehensive tool for marketing research. Each time you click "like", "share", join a fan page, or even add a new friend, you create a new set of statistics for which large corporations will offer huge money to get it.

Based on the information the public came to before Facebook shares became public, the Wall Street Journal estimated the value of individual profiles, likes ...

- Only your presence is worth about $ 81

- Each of your friends on the profile is worth about $ 0.62

- Each of your "like" is worth $ 0.03

- On average, each profile is $ 1,800

- A serious business group or page is worth $ 3.1 million

Facebook users spend 9.7 million minutes a day actively and add new information and statistical packages for free. Facebook claims that users press "Like" or make a comment of 2.7 billion times a day. Looking at Facebook's exponential growth in recent years, it is estimated that they have collected 2.11 trillion of the information they can sell. In this way, Facebook earns about $ 1.2 million a day from the free work of its users, creating what Wall Street Journal calls "the largest unpaid workforce in history."

• 3 Nov, 2017
• 947 views